COURSE OVERVIEW
Ba (Hons) Business And Marketing Management, Uos
Year 1
- Employability Skills
- Understanding the Business Environment –
- Part 1
- Understanding Business – Part 1
- English 1
- Business Economics
- Business Management
- Contemporary Debates in Business Management
- Understanding the Business Environment – Part 2
- Understanding Business – Part 2
- International Students
- (L) Local Students
Year 2
- Marketing Intelligence
- Marketing Management
- Responsible Business
- English 2
- Malaysian Studies (I) / Hubungan Etnik (L)
- Business Placement Internship
- Marketing Communications
- Introduction to Strategic Management
- Developing Career Prospects
- Managing Information Systems
- Bahasa Melayu Komunikasi 3 (I) / TITAS (L)
Year 3
- Business Research Dissertation and Proposal
- Applying Critical Reflective Practice
- Consumer Psychology
- English 3
- Public Speaking
- Entrepreneurship
- Statistics for Managers
- Co-Curriculum / Community Service
- Business Research Dissertation (report)
- Internet Marketing
- Strategic Marketing
- Personal Health Management
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THIS COURSE IS OFFER BY
University Details:
Segi University
SEGi University and Colleges first opened its doors as Systematic College in 1977 in the heart of Kuala Lumpur’s commercial district; offering globally recognised professional qualifications. Since then, SEGi has experienced significant growth by adapting and catering to an increasing demand for tertiary education and professional qualifications in Malaysia. Known as one of the largest private higher education providers in Malaysia, SEGi now serves 16,000 students in five major campuses located in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak. Acknowledging the highly competitive job market when climbing the career ladder, SEGi now offers a new breakthrough platform known as SEGiUniDigital. SEGiUniDigital enables working adults to upgrade their qualifications whilst accommodating their work schedule; hence fulfilling work-life balance. Read more
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