COURSE OVERVIEW

Ba (Hons) Fashion Marketing

Offered By: First City University College (FCUC)

Course Fields: Design & built Environment

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 Years

Course Intake: February , June , September

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Course Structure
Year 1
  • Fashion Communication
  • Design and Illustration
  • Fashion Through Time
  • Desktop Publishing
  • Communication Writing Skills
  • Visual Communication
  • Fashion Marketing and Branding
  • Fashion Consumer Behaviour
  • Computer Aided Design
  • Communication Presentation Skills
Year 2
  • Fashion Marketing
  • Contemporary Design Influence
  • Textile Studies
  • Globalisation and E-Marketing
Elective (select ONE):
  • Principles of Financial Accounting
  • Basic Pattern Construction
  • Fashion Coordination and Branding
  • Fashion Entrepreneur
  • Visual Merchandising
  • Fashion Photography
Elective (select ONE):
  • Principles of Economics
  • Intermediate Pattern Construction
  • Industrial Training
Year 3
  • Final Major Project 1
  • Research Methodology
  • Retail Marketing and Management
  • Merchandising and Buying
  • Final Major Project 2
  • Independent Study Dissertation
  • Portfolio Development
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University Details:

First City University College (FCUC)

VISION Empowering Students to be Globally Competitive MISSION To Provide Affordable Quality Higher Education for an Enriching Future Read more

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