COURSE OVERVIEW

Ba (Hons) In Business Management

Offered By: Asia Pacific University

Course Fields: Business, Management and Marketing

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 years

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LEVEL 1

Level 1 comprises 10 common modules within all management awards. The Legal, Business Environment and Computing & IT in the Workplace modules provide a context within which businesses operate.

The Business & Communications Skills and Introduction to Services Management modules provide the skills and competence that will be used throughout the programme. You are then introduced to the four principal functions of a business - Management, Marketing, People Management and Accounting. Important and relevant skills for independent learning are also introduced.

Common Modules
  • Accounting Skills
  • Business and Communications Skills
  • Business Environment
  • Computing and IT in the Workplace
  • Introduction to Management
  • Introduction to Services Management
  • Legal Environment of Business
  • Marketing
  • People Management
  • Quantitative Skills
LEVEL 2
Common Modules
  • Behavioural Science in the Organisation
  • Business Ethics and Governance
  • Delivering Customer Value
  • Financial Management
  • Managing Information System in Organisation
  • Research Methods
Specialised Modules
  • E-Business Management
  • Commercial Law
  • Critical Thinking in Management
  • Operations Management
  • Quality Management
  • Services Management
LEVEL 3

Here, the emphasis is on strategy and decision-making alongside the more practical issues of managing for enterprise, performance and problem-solving. Particular focus is given to exploring modern issues in business management through modules such as Contemporary Management, The Changing Face of Management, Managing Change and Enterprising Management. In addition you will delve into strategic aspects of management generally and Human Resources in particular.

Investigations in Business Management will involve exploration of a topic chosen by you. The Project further develops the academic and practical aspects of your chosen area of study and reinforces your independent Business Management learning skills.

Common Modules
  • Corporate Finance
  • Strategic Management
Specialised Modules
  • Asian Success and the Global Economy
  • Business Management Project
  • Contemporary Management
  • Enterprising Management
  • Investigation in Business Management
  • Managing Change
  • Managing people and Performance
  • Strategic Marketing Planning
  • Strategic Planning for Information System
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University Details:

Asia Pacific University

APU was announced as among the Highest Rated Emerging Universities in Malaysia, being rated 5-STAR (EXCELLENT Rating) under the latest SETARA Ratings by the Ministry of Higher Education (MOHE). APU has maintained this Excellent Rating consecutively in the SETARA 2011, 2013, 2017 as well as in the latest ratings announced on 18th Dec 2020. The SETARA ratings system measures the performance of teaching and learning in universities in Malaysia. Read more

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