COURSE OVERVIEW

BA (Hons) in Marketing

Offered By: Binary University

Course Fields: Business, Management and Marketing

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 year

Course Intake: January , December , Open through the year

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Total Cost: RM 46,390.00

Fees Title Fees Amount
1st year MYR 19,500.00
2nd year MYR 10,300.00
3rd year MYR 10,300.00
total MYR 40,100.00

University Fee:

Fees Title Fees Amount
Registration Fees (per year) MY 600.00
International Admin Fees MY 1,960.00
Visa Processing Fees MY 2,980.00
Personal Bond (refundable) MY 750.00
total MYR 6,290.00
1 year
Semester 1
  • Principle of Management
  • Introduction to Entrepreneurship
  • Microeconomics
  • Business Statistics
  • Corporate Communication
  • Accounting
Semester 2
  • Principles of Marketing
  • Macroeconomics
  • Business Law
  • Human Resource Management
  • Management Information Systems
  • Negotiation skills
Semester 3
  • Tamadun Islam dan Tamadun Asia
  • Hubungan Etnik
2 year
Semester 1
  • Consumer Behavior
  • Direct Marketing
  • Market Research
  • Small Business Management
  • Principle of Finance
  • Advertising
Semester 2
  • Social Entrepreneurship
  • Psychology
  • Business to Business Marketing
  • Retail Marketing
  • Business Ethics
  • Managing Entrepreneurship Ventures
Semester 3
  • Total Quality Management
  • Ekonomi Malaysia
  • Kokurikulum
3 year
Semester 1
  • Marketing Management
  • Integrated Marketing Communications
  • Brand Management
  • Entrepreneurship Skills
  • Services Marketing
Semester 2
  • International Marketing
  • Operation Management
  • e-Marketing
  • Leadership
  • Franchising
  • Strategy Marketing Management
Semester 3
  • Research Project
Career Opportunities
  • Brand manager
  • Corporate Communication Manager
  • Business Development Director
  • Advertising Manager
  • Area Sales Manager
  • International Marketing Manager
  • Digital Marketing Specialist
  • Marketing Director
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THIS COURSE IS OFFER BY

University Details:

Binary University

Established in 1984, Binary University is a specialist university for Management, IT and Entrepreneurship. The university produces a unique breed of graduates called Industry Specialist Professional (ISP) graduates who are equipped with industry-specific skills. In addition to this, all of its graduates are provided with extensive entrepreneurial skills to enable them to climb the corporate ladder faster as intrapreneurs or to start their own business as entrepreneurs. Binary offers PhDs, Doctorate, Masters as well as Bachelor degree programmes and is patronized by international students from over 60 countries. Binary degrees are also being offered in Europe, Africa, Middle East, the Indian Sub Continent and Central Asia. The university is supported by 6 dedicated research centres in Social Entrepreneurship, Business Entrepreneurship, Women Leadership, Advanced Management, ICT and Teaching & Learning. The university also produces a peer reviewed journal called International Journal of Management and Entrepreneurship (IJME) which is subscribed internationally. Read more

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