LEVEL 1

Common Modules

• Accounting Skills
• Business and Communication Skills
• Business Environment
• Computing and IT in the Workplace
• Introduction to Management
• Introduction to Services Management
• Legal Environment of Business
• Marketing
• People Management
• Quantitative Skills

LEVEL 2

Common Modules

• Behavioral Science in Organisation
• Commercial Law
• Creativity and Innovation

• Critical Thinking in Management

• Research Methods
• Business Ethics and Governance

Specialised Modules

• Marketing Intelligence and Research
• Integrated Marketing Communication 1
• B2B Marketing
• E-Marketing
• Delivering Customer Value
• Customer Lifestyle and Behavior

LEVEL 3

Specialised Modules

• Brand Management
• Building Customer Relationship
• Global Marketing
• Innovation Management and New Product Development
• Integrated Marketing Communication
• Investigations in Marketing Management
• Marketing Decision Making
• Marketing Management Project
• Marketing People, Places and Performance
• Retail Marketing Management
• Strategic Marketing Planning

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• Ba (Hons) In Marketing Management
• Ba (Hons)
• Marketing Management