COURSE OVERVIEW

Ba (Hons) Marketing Management, Uog

Offered By: Segi University

Course Fields: Business, Management and Marketing

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3

Course Intake: January

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Total Cost: RM 50,250.00

Fees Title Fees Amount
1st year MYR 13,600.00
2nd year MYR 13,600.00
3rd year MYR 13,600.00
total MYR 40,800.00

University Fee:

Fees Title Fees Amount
Application Fee MY 300.00
Registration/Administration Fee MY 500.00
Visa Processing Fee (EMGS fee) MY 2,150.00
International Student Admin Fee MY 6,500.00
total MYR 9,450.00

Entry Requirement:

  • UEC with 5 credits STPM with Grade C in 2 subjects (for Accounting and Finance, requires Grade C+ in 2 subjects) A-Level with passes in 2 subjects Matriculation / Foundation or equivalent SAM / AUSMAT with min ATAR 60 Related SKM Level 5 Related Diploma MQA-APEL T6 Additional Requirements Credit in Maths at SPM / O-Level or equivalent and min CGPA 2.50
  • English Requirements MUET - Band 3 IELTS - Band 6.0 TOEFL - iBT (46)
Year 1
  • Personal & Professional Development 1 – The Marketer
  • Principles and Practice of Marketing
  • Multichannel Marketing
  • Financial Aspect of Marketing
  • Public Relations: From Concepts to Practice
  • Bahasa Melayu Komunikasi 2 (International students)
  • Tamadun Islam & Tamadun Asia (Local students)
  • Malaysia Society 5.0
Year 2
  • Customer Insight & Research
  • Personal & Professional Development 2
  • Integrated Marketing Communications Management
  • Global Marketing Management
  • Marketing Management
  • Malaysian Studies 3 (International students)
  • Hubungan Etnik (Local students)
  • Design Thinking / Bahasa Kebangsaan A*
Year 3
  • Dissertation
  • Direct, Interactive & Digital Marketing
  • Business & Marketing Strategy
  • Social Media Analytics
  • Contemporary Issues in Marketing
  • Social Marketing
  • Community Engagement

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University Details:

Segi University

SEGi University and Colleges first opened its doors as Systematic College in 1977 in the heart of Kuala Lumpur’s commercial district; offering globally recognised professional qualifications. Since then, SEGi has experienced significant growth by adapting and catering to an increasing demand for tertiary education and professional qualifications in Malaysia. Known as one of the largest private higher education providers in Malaysia, SEGi now serves 16,000 students in five major campuses located in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak. Acknowledging the highly competitive job market when climbing the career ladder, SEGi now offers a new breakthrough platform known as SEGiUniDigital. SEGiUniDigital enables working adults to upgrade their qualifications whilst accommodating their work schedule; hence fulfilling work-life balance. Read more

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