COURSE OVERVIEW
Bachelor of Mass Communication(Hons)-Journalism, Broadcasting, Advertising, Public Relations
The BA (Hons) Mass Communications programme is in collaboration with the University of Sunderland, offering students an equal combination of practical skills, covering journalism and Public Relations, with the academic study of the media, film, and culture. Students will be able to experience and practice News Journalism, Scriptwriting and New Media, while strengthening basics and theoretical knowledge through Media Studies, Cultural Theory, Popular Culture and Film Study Modules.
Year 1
Semester 1
- Introduction to Media & Cultural Studies
- Introduction to Academic
- Research Skills
- Introduction to New Media:
- Theory and Practice
- Introduction to News,
- Magazines & Sports Journalism 1
- Academic English
Semester 2
- Writing for Journalists & PR
- Introduction to Film Studies
- Introduction to News, Magazines &
- Sports Journalism 2
- Bahasa Kebangsaan
Year 2
Semester 1
- Media Studies 1
- Cultural Theory & Popular Culture 1
- Academic Research Skills
- Magazine Writing 1
- Pengaiian Malaysia
Semester 2
- Cybercultures
- News Journalism 1
- News & Online Writing
- Moral Studies / Islamic Studies
Year 3
Semester 1
- Media Studies 2
- News Journalism 2
- Cultural theory & Popular Culture 2
- Media Studies Special Topic: New
- Media, The Web, Society
Semester 2
- Race Identity & Culture
- Dissertation
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THIS COURSE IS OFFER BY
University Details:
Segi University
SEGi University and Colleges first opened its doors as Systematic College in 1977 in the heart of Kuala Lumpur’s commercial district; offering globally recognised professional qualifications. Since then, SEGi has experienced significant growth by adapting and catering to an increasing demand for tertiary education and professional qualifications in Malaysia. Known as one of the largest private higher education providers in Malaysia, SEGi now serves 16,000 students in five major campuses located in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak. Acknowledging the highly competitive job market when climbing the career ladder, SEGi now offers a new breakthrough platform known as SEGiUniDigital. SEGiUniDigital enables working adults to upgrade their qualifications whilst accommodating their work schedule; hence fulfilling work-life balance. Read more
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