This programme equips students with the relevant skills and in-depth knowledge required to keep up with the ever-changing demands of the media and communications industry.

The programme covers a wide scope of media fundamentals, including public relations and communication, media planning and management as well as practical skills necessary to become an effective communicator.The programme objectives are to:

• Equip students with media & communication knowledge and skills for today’s dynamic and challenging business environment.
• Equip students with skills in multimedia, digital communication, digital publishing, photojournalism, and project management.
• Equip students with communication, teamwork, leadership, entrepreneurial, social and problem-solving skills.Produce graduates who can work globally and engage in research and life-long learning.

Course Structure

Year 1

• Public Speaking
• Introduction To Mass Communication
• Fundamentals of Public Relations
• Journalism Studies
• Communicative English
• Mass Media and Society
• Writing For Mass Communication 1
• Interpersonal Communication
• Integrated Marketing Communication
• Creative and Critical Thinking

Year 2

• Writing For Mass Communication 2
• Approaches To Media And Culture
• Photojournalism
• Digital Storytelling and Production
• Audience and Reception Studies
• Mass Communication Theories
• Mass Communication Research Methods
• Principles of Translation
• Public Opinion and Persuasion
• Applied Organizational Communication
• Industrial Training

Year 3

• Communication Law And Ethics
• Media Planning
• Asian Media
• Crisis Management in Communication
• Customer Relationship Management
• Human Resource Management
• Communication Technologies
• Global Media And Communication
• Mass Communication Project
• Webpage Design
• Desktop Publishing

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• Ba (Hons) Mass Communication
• Mass Communication
• Ba (Hons)
• Bachelor