COURSE OVERVIEW
Bachelor in Entrepreneurship (Honours)
About The Course
Creativity and innovation are integral factors in developing new businesses. Here at Management and Science University (MSU), the Bachelor in Entrepreneurship programme offers aspiring entrepreneurs with the opportunity to have a solid understanding of entrepreneurial theories for them to push the boundaries of innovation in various business challenges. With a vibrant entrepreneurial ecosystem at the University, you will be able to put your theoretical knowledge into practice in a creative and supportive learning environment. You will learn to develop important business skills, make strategic decisions, and enhance your communication skills under the guidance of academics as well as business mentors.
Among The Courses Offered
Year One
- Principles of Economics
- Introduction to Entrepreneurship
- Introduction to Human Capital Management
- Principles of Marketing
Year Two
- Family Business and Entrepreneurship
- Commercial Law
- Fundamentals of Selling
- Service Marketing
Year Three
- Brand Building
- Advertising and Promotion
- Business Plan Development
- Project and Industrial Attachment
Career Prospects
- Business Consultant
- Marketing Research Analyst
- Business Owner
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THIS COURSE IS OFFER BY
University Details:
Management & Science University - MSU
Over three exciting decades have gone by and Management & Science University – MSU is privileged to play its role in the development of human capital needs at the local and international levels. The challenges over the years have made us more resolute in our journey towards providing you with the best in higher education. The thirty years have also seen ourselves grew from just a college to a Tier 5 Excellence rated University. This rating accorded twice to MSU by the Ministry of Higher Education of Malaysia has helped propelled MSU to be one of Malaysia’s best. Our achievements are aligned to our objective of providing a quality driven education and learning experiences that will help shape your future. Read more
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