COURSE OVERVIEW

Bachelor in Marketing with Psychology (Hons)

Offered By: Management & Science University - MSU

Course Fields: Business, Management and Marketing

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 Years

Course Intake: Ask for Details

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Total Cost: RM 77,869.00

Fees Title Fees Amount
1st year MYR 20,550.00
2nd year MYR 20,550.00
3rd year MYR 20,550.00
total MYR 61,650.00

University Fee:

Fees Title Fees Amount
APPLICATION & VISA PROCESSING FEE MY 2,509.00
REGISTRATION & BOND MY 4,010.00
ANNUAL & VISA RENEWAL FEE MY 6,400.00
PEC MY 2,190.00
EXAM FEE MY 1,110.00
total MYR 16,219.00

Entry Requirement:

  • You need a Pass in Mathematics at SPM level AND at least a C (2.00 CGPA) in two (2) subjects at STPM level or Jayyid in STAM. Other acceptable qualifications include Matriculation/Foundation/Pre-U/Diploma/UEC with at least 2.00 CGPA or equivalent. International students must score at least 5.5 in IELTS or equivalent.
About The Course

The Bachelor in Marketing with Psychology programme uniquely combines marketing with psychology to provide you with in-depth knowledge of how purchasing decisions are made by consumers and how business relationships are influenced by marketing strategies. In the Marketing component, you will acquire a strong foundation in all areas of marketing, including understanding consumer behaviour, studying marketing research and strategic marketing. Through the Psychology component, you will learn how an individual’s psychology can influence his spending, and comprehend the psychology behind online marketing. Through the MSU Global Internship Programme, you are able to experience a working stint abroad and utilize the experience along with your theoretical knowledge to improve your understanding of marketing in practice. Internship experience at multinational companies will also enhance your future employability.

Among The Courses Offered     
Year One
  • Introduction to Psychology
  • Practices of Management
  • Cognitive Psychology
  • Developmental Psychology
Year Two
  • Marketing Management
  • Service Marketing
  • Social Psychology
  • Marketing Research
Year Three
  • International Marketing
  • Psychology of the Internet
  • Industrial Training
CAREER PROSPECTS       
  • Marketing Psychologist
  • Online Marketing Executive
  • Market Researcher
  • Brand Manager
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THIS COURSE IS OFFER BY

University Details:

Management & Science University - MSU

Over three exciting decades have gone by and Management & Science University – MSU is privileged to play its role in the development of human capital needs at the local and international levels. The challenges over the years have made us more resolute in our journey towards providing you with the best in higher education. The thirty years have also seen ourselves grew from just a college to a Tier 5 Excellence rated University. This rating accorded twice to MSU by the Ministry of Higher Education of Malaysia has helped propelled MSU to be one of Malaysia’s best. Our achievements are aligned to our objective of providing a quality driven education and learning experiences that will help shape your future. Read more

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