The importance of communication as an integral part of individual success is recognised in this programme as it strives to equip students with the ability to communicate at all levels of society. Students are exposed to the varied skills of communication, advertising, public relations, writing and marketing as well as the soft skills of interacting well with people to enhance communication effectiveness.

Year 1

Semester 1

• Writing Skills for Communicators
• Communication Theories
• Public Speaking & Presentation Skills
• Introduction to Web Technology
• Fundamentals of Organizational Behavior

Select One:

• Malaysian Studies
• Co-Curriculum 1

Semester 2

• Writing for Mass Media
• Communication in the New Economy
• Principles of Public Relations
• Advertising Creativity
• Digital Imaging

Select One:

• Moral Studies
• Islamic Studies
• Co-Curriculum 2

Year 2

Semester 3

• Writing for Creative Industries
• Media Law and Ethics
• Global Marketing
• Major: Select One
• Public Relations Writing
• Copywriting

Elective: Select One

• Public Relations Communications
• Advertising Agency Management

Select One

• Bahasa Kebangsaan A/B
• Co-Curriculum 3

Semester 4

• Media Audience Studies
• Communication Technology

Major: Select Two

• Corporate Communication
• Managing Publicity & Media Relations
• Media Planning
• Strategic Advertising

Elective: Select One

• Consumer Behaviour
• Dynamics of Small Business
• Principles of Business Law
• Global Classroom

Year 3

Semester 5

• Communication Research Methods
• Entrepreneurship
• Strategic Marketing Communication

Major: Select One

• Public Relations Campaign
• Advertising Campaign

Elective: Select One

• Advertising Regulations, Issues & Ethics
• Public Relations Management
• Internship

Semester 6

• Dissertation
• Innovative Problem Solving Skills

Major: Select One

• International Public Relations
• Global Advertising
• Elective: Select One
• Internet Marketing
• Digital Advertising

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• Bachelor of Arts (Hons) in Professional Communication
• Professional Communication