COURSE OVERVIEW

Bachelor of Business Administration (Hons) in Marketing

Offered By: Universiti Tenaga Nasional

Course Fields: Business, Management and Marketing

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 years

Course Intake: January , July , September

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Total Cost: RM 81,152.00

Fees Title Fees Amount
1st year MYR 27,050.00
2nd year MYR 27,051.00
3rd year MYR 27,051.00
total MYR 81,152.00

University Fee:

Fees Title Fees Amount
total MYR 0.00

Entry Requirement:

  • For Malaysian Students:
  • Malaysian students may enrol without MUET. However, students are required to complete MUET during duration of study (before graduation). IELTS (5.0 and above) or TOEFL (500 and above) or TOEFL Internet Based Test (42 and above) is also accepted.

As for the Bachelor of Business Administration in Marketing, it is specifically designed to equip students with the basics of accounting, finance, computing, quantitative analysis, English, and economics besides a strong knowledge in marketing and management and their application to the real business environment. The courses offered are being specifically structured to produce excellent professionals who have in-depth knowledge of marketing management and are capable to bring out excellent ideas especially in the Malaysian business environment. The courses offered are being specifically planned to provide students with strong theoretical and practical knowledge in marketing before they can pursue on to the factual world of the marketing sectors or go on with their studies to obtain the Master's Degree in Marketing or in other MBA programmes.

Programme Structure
  • English for Business
  • Public Speaking & Presentations
  • Islam and Civil Society I / Moral and Civil Society I
  • Islam and Civil Society II / Moral and Civil Society II
  • Islam and Civil Society I / Moral and Civil Society III
  • Hubungan Etnik
  • Tamadun Islam & Tamadun Asia
  • General Elective MPU 02
  • Financial & Managerial Accounting
  • Business Economics
  • Principles of Finance
  • Malaysian Commercial Law
  • Principles of Management
  • Business Communication
  • Organizational Behaviour
  • International Business
  • E-Business
  • Human Resource Management
  • Business Ethics
  • Operations Management
  • Strategic Management
  • Principles of Marketing
  • Business Mathematics
  • Business Research
  • Energy Management & Sustainability
  • Entrepreneurship
  • Consumer & Buyer Behaviour
  • Product & Brand Management
  • Integrated Marketing Communications
  • Sales Management
  • Services Marketing
  • Strategic Marketing
  • Issues of Marketing in Malaysia
  • Marketing Project
  • 1 Elective Course
  • Industrial Training
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University Details:

Universiti Tenaga Nasional

Universiti Tenaga Nasional (UNITEN) is a unique institution, focusing on Engineering, Computer Science & Information Technology, Business, Accounting, Finance, Energy Management and related areas. UNITEN not only prepares its graduates to become knowledgeable and competent professionals, but also develop them as well-rounded individuals with a broad intellectual outlook. The number of programmes it offers increases accordingly, in line with its commitment to serve the needs of the nation and other countries that look to Malaysia for assistance to meet their requirements for tertiary education. UNITEN strives to provide quality education to prepare students for positions in industry, commerce and academia. Read more

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