COURSE OVERVIEW
Bachelor of Business (Entrepreneurship) (Hons)
Entrepreneurship creates value and contributes to all-round progress. It is an integrating discipline that draws on knowledge and skills developed in a variety of areas. Entrepreneurial endeavours are successful when they identify and assess opportunities, and enable action to be taken to pursue the opportunities.
The programmes curriculum blends the traditional components of a management education with the study of those content, skill, and sensitive areas that uniquely define entrepreneurship. Through a combination of academic and clinical experiences, students will develop an appreciation and understanding of the entrepreneurial process.
On completion of the programme, graduates will understand the motivations, behaviours, and strategies necessary to create, implement, and sustain new ideas and ventures.
Subject Listing
Year 1
- Financial Accounting 1
- Management Accounting 1
- Principles of Microeconomics
- Principles of Macroeconomics
- Information Technology for Business
- Business Law
- Principles of Management
- Principles of Marketing
- Business Statistics
Year 2 & 3
Entrepreneurship
- Business Finance
- Managing Human Resources
- Small Business Management
- Business Research
- Asian Entrepreneurship & Innovation
- Introduction to Entrepreneurial Behaviour
- New Venture Creation
- Franchising
- Strategic Planning for Entrepreneurs
- Corporate Venturing
- Entrepreneurship Business Plan
- Strategic Marketing Relationship
- Graduation Project
Partial List Of Electives (For All Specialisations)
- Management Accounting 2
- Islamic Bank Management
- Corporate Governance
- Reporting Framework & Accounting Practice
- Comparative Banking Structure
- Managerial Communication
- International Economics
- Financial Institutions, Instruments and Markets
- Investment Analysis & Decision Making
- Introduction to Technical Analysis & Trading
- Mergers & Acquisitions
- Corporate Finance
- Principles of Web Design
- Digital Payment and Security
- Company Law
- International Business Law
- Cyberlaw & Ethics
- Business Mathematics
- Small Business Management
- Organisational Behaviour
- E-Business
- Asian Entrepreneurship & Innovation
- Asian Business Environment
- Production & Logistics Management
- E-Commerce
- Managing People across Cultures
- Change Management
- Corporate Policy & Strategy
- Strategic International Business Management
- Business Ethics & Social Responsibility
- Project Management
- E-Commerce Strategies
- Retail Management
- Brand Management
- Social Media Marketing
- Mobile Marketing
- Integrated Marketing Communications
- Strategic Global Marketing
- Strategic Marketing Relationship
- Environmental Marketing
- B2B Marketing
- Marketing Engineering
- Digital Product Management
- Search Marketing
- Advanced Business Statistics
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Overview Since 1986 we have grown steadily and sturdily. We have sustained our student numbers and ensured a robust financial position. We have distinguished ourselves by excelling as a thought leader, an incubator of outstanding graduates, a model of selective excellence, and as a community-caring institution. All these years our educational goals have been to prepare students for a fulfilling and productive stages in their life, from their first job, to graduate school until their subsequent career. The drives of our vision are our values which are based on “Pride Of Achievement, Sharing Success, The Courage to Be, To Be compassionate, and To be Significant” Read more
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