COURSE OVERVIEW
Bachelor of Business (International Business) (Hons)
This programme is designed for students who wish to specialise in courses that lead to a career in international business management. The programme provides a broad foundation in business in addition to specialised studies in international management and international marketing.
On completion of the programme, graduates will have learnt interpersonal, negotiation, and leadership skills. Graduates will also have learnt how to generate global and local creative strategies, as well as the skills to effectively implement them
Subject Listing
Year 1
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Financial Accounting 1
- Management Accounting 1
- Principles of Microeconomics
- Principles of Macroeconomics
- Information Technology for Business
- Business Law
- Principles of Management
- Principles of Marketing
- Business Statistics
Year 2 & 3
INTERNATIONAL BUSINESS (14 COMPULSORY SUBJECTS)
- Business Finance
- International Economics
- International Trade
- Global Financial Management
- Managing Human Resources
- International Business Law
- Organisational Behaviour
- Business Research
- Operations Management
- Corporate Policy & Strategy
- Strategic International Business Management
- Business Ethics & Social Responsibility
- Graduation Project
- Strategic Global Marketing
Partial List Of Electives (For All Specialisations)
- Management Accounting 2
- Islamic Bank Management
- Corporate Governance
- Reporting Framework & Accounting Practice
- Comparative Banking Structure
- Managerial Communication
- International Economics
- Financial Institutions, Instruments and Markets
- Investment Analysis & Decision Making
- Introduction to Technical Analysis & Trading
- Mergers & Acquisitions
- Corporate Finance
- Principles of Web Design
- Digital Payment and Security
- Company Law
- International Business Law
- Cyberlaw & Ethics
- Business Mathematics
- Small Business Management
- Organisational Behaviour
- E-Business
- Asian Entrepreneurship & Innovation
- Asian Business Environment
- Production & Logistics Management
- E-Commerce
- Managing People across Cultures
- Change Management
- Corporate Policy & Strategy
- Strategic International Business Management
- Business Ethics & Social Responsibility
- Project Management
- E-Commerce Strategies
- Retail Management
- Brand Management
- Social Media Marketing
- Mobile Marketing
- Integrated Marketing Communications
- Strategic Global Marketing
- Strategic Marketing Relationship
- Environmental Marketing
- B2B Marketing
- Marketing Engineering
- Digital Product Management
- Search Marketing
- Advanced Business Statistics
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Overview Since 1986 we have grown steadily and sturdily. We have sustained our student numbers and ensured a robust financial position. We have distinguished ourselves by excelling as a thought leader, an incubator of outstanding graduates, a model of selective excellence, and as a community-caring institution. All these years our educational goals have been to prepare students for a fulfilling and productive stages in their life, from their first job, to graduate school until their subsequent career. The drives of our vision are our values which are based on “Pride Of Achievement, Sharing Success, The Courage to Be, To Be compassionate, and To be Significant” Read more
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