COURSE OVERVIEW
Bachelor of Business (Marketing) (Hons)
Overview
In a competitive world, graduates with the ability to add value to products and services have an edge over others. This programme is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations.
In response to the exponential growth of computer technology, HELP has two new tracks for its marketing major — Digital Business track and E-Commerce track — to fulfil this Digital Transformation.
Graduates will also acquire decision-making skills and be innovative in their approach in problem-solving. They will gain critical thinking and communication skills to deal effectively with the changing business environment.
Subject Listing
Year 1
- Financial Accounting 1
- Management Accounting 1
- Principles of Microeconomics
- Principles of Macroeconomics
- Information Technology for Business
- Business Law
- Principles of Management
- Principles of Marketing
- Business Statistics
Year 2 & 3
Marketing (14 Compulsory Subjects)
- Business Finance
- Managing Human Resources
- Consumer Behaviour
- Distribution & Logistics Management
- Sales Management
- Product Management
- Digital Marketing
- Integrated Marketing Communications
- Strategic Global Marketing
- Marketing Research
- Competitive Marketing Planning & Strategy
- Services Marketing
- Innovative Product Development and Management
- Graduation Project
Partial List Of Electives (For All Specialisations)
- Management Accounting 2
- Islamic Bank Management
- Corporate Governance
- Reporting Framework & Accounting Practice
- Comparative Banking Structure
- Managerial Communication
- International Economics
- Financial Institutions, Instruments and Markets
- Investment Analysis & Decision Making
- Introduction to Technical Analysis & Trading
- Mergers & Acquisitions
- Corporate Finance
- Principles of Web Design
- Digital Payment and Security
- Company Law
- International Business Law
- Cyberlaw & Ethics
- Business Mathematics
- Small Business Management
- Organisational Behaviour
- E-Business
- Asian Entrepreneurship & Innovation
- Asian Business Environment
- Production & Logistics Management
- E-Commerce
- Managing People across Cultures
- Change Management
- Corporate Policy & Strategy
- Strategic International Business Management
- Business Ethics & Social Responsibility
- Project Management
- E-Commerce Strategies
- Retail Management
- Brand Management
- Social Media Marketing
- Mobile Marketing
- Integrated Marketing Communications
- Strategic Global Marketing
- Strategic Marketing Relationship
- Environmental Marketing
- B2B Marketing
- Marketing Engineering
- Digital Product Management
- Search Marketing
- Advanced Business Statistics
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University Details:
Help University
Overview Since 1986 we have grown steadily and sturdily. We have sustained our student numbers and ensured a robust financial position. We have distinguished ourselves by excelling as a thought leader, an incubator of outstanding graduates, a model of selective excellence, and as a community-caring institution. All these years our educational goals have been to prepare students for a fulfilling and productive stages in their life, from their first job, to graduate school until their subsequent career. The drives of our vision are our values which are based on “Pride Of Achievement, Sharing Success, The Courage to Be, To Be compassionate, and To be Significant” Read more
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