COURSE OVERVIEW

Bachelor of Communication (Marketing Communication) (Hons)

Offered By: Help University

Course Fields: Communication, Media & amp; Broadcasting

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 year

Course Intake: January , May , August , October

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Total Cost: RM 82,597.00

Fees Title Fees Amount
1st year MYR 22,816.00
2nd year MYR 22,816.00
3rd year MYR 22,816.00
total MYR 68,448.00

University Fee:

Fees Title Fees Amount
Course Application Fee MY 1,000.00
Education Malaysia Global Service (EMGS MY 2,029.00
Administration Fee MY 5,000.00
Resource Fee MY 2,500.00
Security Deposit (Refundable) MY 1,000.00
International Student Processing Fee (ISPF) MY 1,520.00
CMI Affiliate Membership Fee MY 1,100.00
total MYR 14,149.00

Entry Requirement:

  • Applicants must have one of the following Entry requirements: HELP Foundation in Arts / Foundation in Science STPM At least 2 C’s A-Level At least 2 passes Senior Middle 3 (UEC) At Least 5 B’s (including English) CPU 5 passes with a minimum average of 50% SAM/TEE Examination At least 5 passes with a university aggregate of 50% International Baccalaureate At least 24 points Matriculation/Foundation At least CGPA of 2.00 Diploma At least CPA 2.00
  • International Student Only International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are encouraged to enroll in the university Intensive English Programme (IEP) as a preparatory test and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.

This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching of new brands or rebranding through the various media.

For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure

Year 1
  • Public Speaking
  • Introduction to Mass Communication
  • Social and Business Communication
  • Introduction to Media Writing
  • Information Tech, Mass Media and Society
  • Introduction to Design
  • Introduction to Microeconomics
  • Introduction to Macroeconomics
  • Introduction to Marketing Communication
  • Year 1 Free Elective
  • Year 1 Free Elective
Year 2
  • Intercultural Communication
  • Communication Theory
  • Social Research Methods
  • Communication in the Workplace
  • Business Administration
  • Graphic Design
  • Principles of Advertising
  • Advanced Marketing Communication
  • Advertising Copywriting
  • Year 2 Free Elective
  • Year 2 Free Elective
Year 3
  • Publication Design
  • Honours Thesis
  • Practicum
  • Communication Law and Ethics
  • Consumer Behaviour
  • Media Marketing
  • Advertising Campaigns Activities
  • Year 3 Free Elective
  • Year 3 Free Elective
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University Details:

Help University

Overview Since 1986 we have grown steadily and sturdily. We have sustained our student numbers and ensured a robust financial position. We have distinguished ourselves by excelling as a thought leader, an incubator of outstanding graduates, a model of selective excellence, and as a community-caring institution. All these years our educational goals have been to prepare students for a fulfilling and productive stages in their life, from their first job, to graduate school until their subsequent career. The drives of our vision are our values which are based on “Pride Of Achievement, Sharing Success, The Courage to Be, To Be compassionate, and To be Significant” Read more

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