COURSE OVERVIEW
Bachelor of Communication (Public Relations) (Hons)
Overview
Public relations practitioners work on developing beneficial relationships with clients, media, government, consumers and other stakeholders. This programme provides students with professional skills and knowledge, including skills in professional writing techniques, crisis and issues management, media and stakeholder relations, campaign planning, strategy and research, with an emphasis on problem-solving, creativity, and project and relationship management.
For more information on entry requirements, programme pathways, subjects listing and to get to know the faculty, please download our brochure.
Subject Listing
1 Year
- Public Speaking
- Introduction to Mass Communication
- Social and Business Communication
- Introduction to Media Writing
- Information Tech, Mass Media and Society
- Introduction to Design
- Public Relations
- Introduction to Marketing Communication
- Introduction to Sociology
2 Year
- Intercultural Communication
- Communication Theory
- Social Research Methods
- Communication in the Workplace
- Public Relations Case Studies
- Public Relations Management
- Public Opinion and Propaganda
- Theories of Media
- Public Relations Writing
3 Year
- Publication Design
- Honours Thesis
- Practicum
- Communication Law and Ethics
- Public Relations Audit
- Public Relations Strategies and Campaign
- Crisis and Issues Management
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Overview Since 1986 we have grown steadily and sturdily. We have sustained our student numbers and ensured a robust financial position. We have distinguished ourselves by excelling as a thought leader, an incubator of outstanding graduates, a model of selective excellence, and as a community-caring institution. All these years our educational goals have been to prepare students for a fulfilling and productive stages in their life, from their first job, to graduate school until their subsequent career. The drives of our vision are our values which are based on “Pride Of Achievement, Sharing Success, The Courage to Be, To Be compassionate, and To be Significant” Read more
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