COURSE OVERVIEW
Bachelor of Marketing (Hons.)
The three-year BBA programme majoring in Marketing with Multimedia is an interrelated course that uses the knowledge in business marketing for the purpose of developing the multimedia industry. Students are nurtured with in-depth understanding of the concept of marketing and marketing communication, while supplemented with the fundamentals in multimedia and ICT.
The three-year programme will imbue students with leadership values and an understanding of the fundamentals of marketing in the digital age, as well as the application of multimedia and ICT for marketing and communication for various business organisations.
Programme Structure
Core
Year 1
- Organisational Behaviour
- Elective 1
- Management
- Managerial Mathematics
- Information Systems and Multimedia
- Principles of Financial Accounting
- Microeconomics
- Macroeconomics
- English for Business Communication
- Principles of Management Accounting
- Managerial Statistics
- Financial Management
- Fundamental of Marketing
- English for Business Studies
- E-Commerce
Year 2
- Research Methodology
- Technology and Innovations Marketing
- Integrated Marketing Communication
- Specialisation 1
- Programming for Business Application
- Consumer Behaviour
- Sales and Professional Selling Management
- Marketing Channel Management
- Internet Marketing
- Business to Business Marketing
- Product Planning and Management
Year 3
- Retail Marketing
- Specialisation 2
- Specialisation 3
- Elective 2
- Business Law
- Marketing Strategy
- Marketing Research
- Seminar in Web Marketing
- Global Marketing
- Industrial Training
- Elective Modules
Year 1
- Psychology
- Leadership
- Labor Economics
- Tourism Management
- Project Management
- Personal Finance
Year 2
- Specialisation
- Service MarketingSpecialisation 1: Internal Marketing
- Specialisation 2: Event Marketing
- Specialisation 3: Relationship Marketing
Year 3
- Specialisation• Social MarketingSpecialisation 1: Corporate Social Responsibility
- Specialisation 2: Not for Profit (NOP) Marketing
- Specialisation 3: Ethnocentrism Marketing
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THIS COURSE IS OFFER BY
University Details:
Multimedia University (MMU)
When Malaysia started focusing on the development of telecommunication, Telekom Malaysia Berhad (TM) took a leap of faith by establishing the first private-owned higher learning institute. Located in Taiping, Perak, the Institute of Telecommunication and Information Technology (ITTM) opened its dooer in 1994 by offering 42 pioneer students to undergo a two-year course in Telecommunication Engineering Diploma Programme. In 1996, ITTM was renamed Universiti Telekom (UNITELE) and was upgraded by the Ministry of Education as the first private university in Malaysia. From Perak, the campus then moved to Melaka in 1997. The campus was set up in Ayer Keroh, redeveloping and repurposing the TM Southern Region office building. University Telekom became known as Multimedia University (MMU) when TM, as the parent corporation, was given the enormous task of establishing a new campus in Cyberjaya that would supply the Multimedia Super Corridor (MSC) with superior quality knowledge workers. In July 1999, the Cyberjaya campus was officially launched by former Prime Minister, Tun Dr. Mahathir Mohamed. The relationship between the Cyberjaya campus and the MSC is intended to be similar to that between Stanford University and Silicon Valley. The growing need for tertiary education institutions in the 90s, complemented by the fast-growing development of the digital age sparked the idea of having a foundation that focuses on IT and telecommunication. Pioneering the new frontier of Knowledge Economy (K-economy), MMU is responsible for being a world-class learning institution and establishing itself as a major player in research and development. The Ministry of Education (MOE) appreciated the fact that TM was moving along with the development of the Information and Communications Technology (ICT) era in Malaysia. Education formed the fundamental basis that Malaysia needs in its drive to be a knowledge and technology driven economy. As the government saw privatisation as the appropriate drive towards efficiency, MOE invited TM to set up a private university in Malaysia. Being the first private-owned institution approved by the Government, MMU has the upper hand in selecting the creme de la creme students to partake in the first few years of the experimental diploma programme. From there on, MMU has strict entrance requirements to ensure the best quality of graduates. Read more
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