COURSE OVERVIEW

Bachelor Of Mass Communication (Hons)

Offered By: Taylor's University

Course Fields: Communication, Media & amp; Broadcasting

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 year

Course Intake: February , April , September

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Total Cost: RM 137,698.00

Fees Title Fees Amount
1st year MYR 45,899.00
2nd year MYR 45,899.00
3rd year MYR 45,900.00
total MYR 137,698.00

University Fee:

Fees Title Fees Amount
total MYR 0.00

Entry Requirement:

  • Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Digital Media Production. To ensure a smooth admission process, please take note of our entry requirements listed below. Prerequisites Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC). Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.

OVERVIEW

Throughout this Bachelor of Mass Communication programme, you will develop the core skills required for effective communication. You will learn the art of researching, honing your ability to gather and analyse information. Our focus on writing will sharpen your written communication skills, enabling you to craft compelling messages tailored to different audiences and platforms.

Common Core
  • Introduction to Mass Communication
  • Communication Theory
  • Innovative Media
  • Research Methods
  • Media Writing
  • New Media & Society
  • Interactive Media
  • Media Law & Ethics
  • Final Project - Public Relations Consultancy / Public Relations Events Consultancy / Advanced TV Production / Advertising Campaign
  • Professional Media Workshop
  • Industrial Training
Specialisation [Choose ONE (1) of the options:]
Option 1: Broadcasting
  • Audience Studies
  • Broadcasting Principles
  • Writing for Broadcast
  • Radio and TV Production
  • Broadcast Performance
  • Digital Storytelling and Production
Option 2: Advertising
  • Principles of Marketing
  • Advertising Principles
  • Creative Copywriting
  • Advertising Design & Execution
  • Brand Management
  • Media Strategy
UNIVERSITY CORE
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
  • Community Service Initiative
  • Hubungan Etnik / Malaysian Studies 3
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2
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University Details:

Taylor's University

Since our inception in 1969, Taylor's has gained significant recognition as a leading private education institution. Our exhaustive list of accolades range from national to international, a testimony to our unwavering commitment towards excellence in teaching and learning, and high impact research. Read more

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