COURSE OVERVIEW

Bachelor Of Mass Communication (Hons)(Public Relations & Event Management)

Offered By: Taylor's University

Course Fields: Communication, Media & amp; Broadcasting

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 year

Course Intake: January , February , April , September

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Total Cost: RM 137,698.00

Fees Title Fees Amount
1st year MYR 45,899.00
2nd year MYR 45,899.00
3rd year MYR 45,900.00
total MYR 137,698.00

University Fee:

Fees Title Fees Amount
total MYR 0.00

Entry Requirement:

  • Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Public Relations and Event Management. To ensure a smooth admission process, please take note of our entry requirements listed below. Prerequisites Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC). Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
OVERVIEW

Throughout this Bachelor of Mass Communication programme, you will develop the core skills required for effective communication. You will learn the art of researching, honing your ability to gather and analyse information. Our focus on writing will sharpen your written communication skills, enabling you to craft compelling messages tailored to different audiences and platforms.

Common Core
  • Communication Theory
  • Crisis Management
  • Design for Events
  • Entertainment Management
  • Event Marketing
  • Event Risk Management and Safety
  • Events Operation
  • Exhibition Management
  • Financial Public Relations
  • Innovative Media
  • Interactive Media
  • lntercultural Communication
  • Introduction to Events & Meetings
  • Introduction to Mass Communication
  • Media Law and Ethics
  • Media Writing
  • New Media & Society
  • PR Events Consultancy
  • Professional Media Workshop
  • Promotional Writing
  • Public Relations Principles
  • Publicity and Media Relations
  • Research Methods
  • Special Events and Festivals
  • Visual Communication
  • Industrial Training
Electives
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
  • Entrepreneurship and Small Business
  • Film Studies
  • Illustration & Visual Narrative
  • Introduction to Management
  • Mobile Applications Development
  • Performing Arts
  • Photography
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University Details:

Taylor's University

Since our inception in 1969, Taylor's has gained significant recognition as a leading private education institution. Our exhaustive list of accolades range from national to international, a testimony to our unwavering commitment towards excellence in teaching and learning, and high impact research. Read more

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