COURSE OVERVIEW

Bachelor Of Mass Communication (Hons)(Public Relations & Marketing)

Offered By: Taylor's University

Course Fields: Communication, Media & amp; Broadcasting

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 year

Course Intake: February , April , September

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Total Cost: RM 137,697.00

Fees Title Fees Amount
1st year MYR 45,899.00
2nd year MYR 45,899.00
3rd year MYR 45,899.00
total MYR 137,697.00

University Fee:

Fees Title Fees Amount
total MYR 0.00

Entry Requirement:

  • Are you ready to take the next step in your academic journey? Our programme offers an exciting opportunity for individuals passionate about the field of Bachelor of Mass Communication in Public Relations and Marketing. To ensure a smooth admission process, please take note of our entry requirements listed below. Prerequisites Pass SPM//O-level or equivalent with 5 credits including English for entry with pre-university / foundation qualification (Except for UEC). Pass SPM/O-level or equivalent with 3 credits including English for entry with Diploma qualification.
OVERVIEW

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing offers a strong focus on Public Relations (PR) and events, coupled with in-depth knowledge in the field of marketing communication. By joining this programme, you will have the opportunity to develop the skills and expertise needed to plan, strategise, and execute effective marketing plans.

Common Core
  • Brand Management
  • Communication Theory
  • Consumer Behaviour
  • Contemporary Issues in Marketing
  • Crisis Management
  • E-Marketing
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Management
  • Introduction to Mass Communication
  • Media Law and Ethics
  • Media Writing
  • New Media & Society
  • Principles of Marketing
  • Professional Media Workshop
  • Promotional Management
  • Promotional Writing
  • Public Relations Consultancy
  • Public Relations Principles
  • Publicity and Media Relations
  • Relationship Marketing
  • Research Methods
  • Visual Communication
  • Industrial Training
Electives
Students are required to choose any 2 Electives according to the modules offered in that particular semester.
  • Entrepreneurship and Small Business
  • Film Studies
  • Illustration & Visual Narrative
  • Mobile Applications Development
  • Performing Arts
  • Photography
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University Details:

Taylor's University

Since our inception in 1969, Taylor's has gained significant recognition as a leading private education institution. Our exhaustive list of accolades range from national to international, a testimony to our unwavering commitment towards excellence in teaching and learning, and high impact research. Read more

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