COURSE OVERVIEW

Bachelor of Multimedia (Hons.) (Advertising Design)

Offered By: Multimedia University (MMU)

Course Fields: Communication, Media & amp; Broadcasting

Course Level: Bachelors Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 3 years

Course Intake: February , March

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Total Cost: RM 0.00

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Advertising Design is a three-year degree programme focused on producing creative advertising content. Students are trained to master persuasive communication through design and multimedia applications. This programme emphasises on the understanding of branding, positioning, advertising strategy, media applications and product solutions. The creative process and final artwork are given great emphasis in order for our students to develop and enhance their skills and abilities to excel in this field.

We aim to develop graduates with intellectual capabilities in developing creative ideas in advertising communications, and who are technically capable in developing those ideas into working output.

Year 1
  • Advertising Design 1
  • Advertising Design 2
  • Web Design
  • Environmental Design
  • Computer Modelling
  • Internet Applications
  • Media Culture
  • Video Production
  • Multimedia Scripting and Authoring
  • Media Aesthetics
Year 2
  • Advertising Design 3
  • Advertising Design 4
  • Copywriting
  • Audio Visual for Advertising
  • Integrated Brand Promotion
  • E-marketing
  • Multimodal Interaction Design
  • Semiotic Studies
  • Sound Design 1
  • Media Anthropology
  • Internship
Year 3
  • Advertising Design Project 1
  • Advertising Design Project 2
  • Interactive Technology for Advertising
  • Design Research
  • Sound Design 2
  • Media Law
Elective Modules
Year 1
  • Contemporary Malaysian Art
  • Corporate Identity
  • Diagram Design Year 2
  • Project Management
  • Digital Audio and Video
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University Details:

Multimedia University (MMU)

When Malaysia started focusing on the development of telecommunication, Telekom Malaysia Berhad (TM) took a leap of faith by establishing the first private-owned higher learning institute. Located in Taiping, Perak, the Institute of Telecommunication and Information Technology (ITTM) opened its dooer in 1994 by offering 42 pioneer students to undergo a two-year course in Telecommunication Engineering Diploma Programme.  In 1996, ITTM was renamed Universiti Telekom (UNITELE) and was upgraded by the Ministry of Education as the first private university in Malaysia. From Perak, the campus then moved to Melaka in 1997. The campus was set up in Ayer Keroh, redeveloping and repurposing the TM Southern Region office building.  University Telekom became known as Multimedia University (MMU) when TM, as the parent corporation, was given the enormous task of establishing a new campus in Cyberjaya that would supply the Multimedia Super Corridor (MSC) with superior quality knowledge workers.  In July 1999, the Cyberjaya campus was officially launched by former Prime Minister, Tun Dr. Mahathir Mohamed. The relationship between the Cyberjaya campus and the MSC is intended to be similar to that between Stanford University and Silicon Valley.  The growing need for tertiary education institutions in the 90s, complemented by the fast-growing development of the digital age sparked the idea of having a foundation that focuses on IT and telecommunication. Pioneering the new frontier of Knowledge Economy (K-economy), MMU is responsible for being a world-class learning institution and establishing itself as a major player in research and development.  The Ministry of Education (MOE) appreciated the fact that TM was moving along with the development of the Information and Communications Technology (ICT) era in Malaysia. Education formed the fundamental basis that Malaysia needs in its drive to be a knowledge and technology driven economy. As the government saw privatisation as the appropriate drive towards efficiency, MOE invited TM to set up a private university in Malaysia.  Being the first private-owned institution approved by the Government, MMU has the upper hand in selecting the creme de la creme students to partake in the first few years of the experimental diploma programme. From there on, MMU has strict entrance requirements to ensure the best quality of graduates. Read more

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