SEMESTER 1 & SEMESTER 2Modules (Semester 1)

• English for Academic Purposes
• Practical IT Skills
• Imaging/Production Skills for Design
• Design Team Projec

Modules (Semester 2)

• Professional Communications
• Ideas Generation and Problem Solving for Design
• Major Project 1
• Design Theory and Practice 1

Route A: Leading to BA (Hons) AnimationSEMESTER 3Modules

• Animation Fundamentals 1
• Animation Fundamentals 2
• Major Project 2
• Design Theory and Practice 2

SEMESTER 4Modules

• Animation Fundamentals 3
• Animation Fundamentals 4
• Informing the Masses: Advertising and the Media in the 21st Century
• Trends and Visual Thinking

SEMESTER 5Modules

• Applied Timing
• Applied Movement
• Sculpture for Animation
• Cinema Film Analysis
• Basic Film Making

Route B: Leading to BA (Hons) Advertising and Brand Management

SEMESTER 3Modules

• Course Introduction 1
• Course Introduction 2
• Major Project 2
• Design Theory and Practice 2

SEMESTER 4Modules

• Introduction to Graphic Design
• Client Brief Concept 1
• Informing the Masses: Advertising and the Media in the 21st Century
• Trends and Visual Thinking
• Techniques in Film Production

SEMESTER 5Modules

• Understanding the Press
• Client Brief Concept 2
• Marketing Fundamentals, Consumer Behavior and Creative Practice
• Cinema Film Analysis
• Basic Film Making

Route C: Leading to BA (Hons) VFX: Visual Effects and Concept Design, Digital Film and 3D Animation Technology, Animation and Media MarketingSEMESTER 3Modules

• Digital Presentation 1
• Digital Presentation 2
• Major Project 2
• Design Theory and Practice 2

SEMESTER 4Modules

• Digital Pipeline 1
• Digital Pipeline 2
• Digital Compositing for Film
• Trends and Visual Thinking
• Techniques in Film Production

SEMESTER 5Modules

• Introduction to VFX 1
• Introduction to VFX 2
• Marketing Fundamentals, Consumer Behavior and Creative Practice
• Cinema Film Analysis
• Basic Film Making

Route D: Leading to BA (Hons) Product Design and BA (Hons) Transport Design

SEMESTER 3Modules

• Course Introduction 1
• Course Introduction 2
• Major Project 2
• Design Theory and Practice 2

SEMESTER 4Modules

• Core Skills for Product Designers 1
• Industrial Design: History and Context
• Industrial Design: Style and Substance
• Trends and Visual Thinking
• Techniques in Film Production

SEMESTER 5Modules

• Core Skills for Product Designers 2
• Digital Design Project
• Marketing Fundamentals, Consumer Behavior and Creative Practice
• Cinema Film Analysis
• Basic Film Making

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