COURSE OVERVIEW
Diploma in Marketing
If you are outdoor person who like meeting and communicating with people, you are cut for a marketing or sales job. Every business firm needs marketing or sales executive in one form or another. Marketing jobs pay good salaries and offer excellent career development opportunities as marketers and sales executives form the backbone of all firms.
Course Structure
Year 1
- Business Organization
- Principles of Management
- Public Speaking
- Accounting
- Macroeconomics
- Business Ethics
- Business Mathematics
- Principles of Marketing
- Pengajian Malaysia
- Microeconomics
- Statistics
- Information Technology
- Corporate Communication
Year 2
- Current Issues
- Market Research
- Marketing Management
- Industrial Lecture
- Marketing Information System
- International Marketing
- Pengajian Moral / Islam
- Business Law
- Financial Management
- Marketing Operations
- Strategic Marketing
- Selling Principles and Practice
- Branding
- Project
Career Opportunities
From event management to brand management, from product development to digital marketing, there are thousands of job opportunities in the marketing field today. Some of these include being a
- Marketing Executive
- Tradeshow officer
- Sales Coordinator
- Business Development Executive
- Area Sales Executive
- Brand Management Executive
- E-Marketing Specialist
- Real Estate Negotiator
- Digital Marketing Executive
- Channel Executive
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THIS COURSE IS OFFER BY
University Details:
Binary University
Established in 1984, Binary University is a specialist university for Management, IT and Entrepreneurship. The university produces a unique breed of graduates called Industry Specialist Professional (ISP) graduates who are equipped with industry-specific skills. In addition to this, all of its graduates are provided with extensive entrepreneurial skills to enable them to climb the corporate ladder faster as intrapreneurs or to start their own business as entrepreneurs. Binary offers PhDs, Doctorate, Masters as well as Bachelor degree programmes and is patronized by international students from over 60 countries. Binary degrees are also being offered in Europe, Africa, Middle East, the Indian Sub Continent and Central Asia. The university is supported by 6 dedicated research centres in Social Entrepreneurship, Business Entrepreneurship, Women Leadership, Advanced Management, ICT and Teaching & Learning. The university also produces a peer reviewed journal called International Journal of Management and Entrepreneurship (IJME) which is subscribed internationally. Read more
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