COURSE OVERVIEW
Diploma in Marketing
MAHSA’s Diploma in Marketing programme is a 2.5-years programme.
The Diploma in Marketing programme aims to provide students with in-depth knowledge, skills and values of a range of business disciplines for their future managerial roles and responsibilities in the field of marketing.
Semester 1
- Accounting 1
- Business English I
- Microeconomics
- Business Mathematics
- Introduction to Information Technology
- Pengajian Malaysia 2 (Local)
- Bahasa Melayu Komunikasi 1 (International)
Semester 2
- Introduction to Business
- Accounting II
- Business English II
- Macroeconomics
- Business Statistics
- Family Structure
Semester 3
- Community Work 1
- Introduction to Finance
- Principles of Marketing
Semester 4
- Business & Company Law
- Business Communication
- Fundamentals of Entrepreneurship
- Fundamentals of Management
- Introduction to E-Commerce
Semester 5
- Retail Management
- Business Research Methods
- Customer Relations
- International Marketing
- Service Marketing
Semester 6
- Ethical Issues in Marketing
- Consumer Behaviour
- Advertising and Sales Promotion
Semester 7
- Industrial Training (4 months / 16 weeks)
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THIS COURSE IS OFFER BY
University Details:
Mahsa University
MAHSA (Malaysian Allied Health Sciences Academy) was established in 2004 by Senator Professor Tan Sri Dr. Hj. Mohamed Haniffa, a renowned clinical practitioner of Medicine. His vision was to create a center of academic excellence in the South-East Asian region. Senator Professor Tan Sri Datuk Dr. Haniffa currently serves as the Pro-Chancellor of MAHSA University and the Executive Chairman of MAHSA Group. Under his leadership, MAHSA University has evolved into a comprehensive Malaysian higher education institution offering a wide range of programs in various fields, including Medicine, Biosciences, Dentistry, Pharmacy, Health Sciences, Nursing, Business, Finance, Hospitality Management, Information Technology, and Engineering. These programs are available at the Diploma, Degree, Masters, and Doctoral levels. Read more
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