COURSE OVERVIEW
Diploma in Public Relations and Entertainment Management
About the course
The Diploma in Public Relations and Entertainment Management programme is delivered with a strong practical emphasis on entertainment management and public relations. In this modern era, public relations is one of the key requirements of most companies and organizations. At the same time, the entertainment business is growing worldwide in the accessibility, quantity, quality and production of all popular music and events. This programme integrates knowledge and skills in public relations and entertainments with the students ability and natural talent. These elements are necessary to manage artistes through out the production of press releases, video clips, contracts, and event booking schedules. To keep pace with the rapid changes in the industry, a solid foundation in communications theory is blended with practical, hands-on-work experience including field placement of entertainment talents in public environments.
Among the courses offered
year one
- Introduction to Public Relations
- Writing Skills for Public Relations
- Introduction to Corporate Communications
- Advertising and Promotion
Year Two
- Ethics in Public Relations
- Mandarin
- Public Relations Marketing
- Cross Cultural Communication
Year Three
- Event Practices in Public Relations
- Business Law
- Industrial Training
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THIS COURSE IS OFFER BY
University Details:
Management & Science University - MSU
Over three exciting decades have gone by and Management & Science University – MSU is privileged to play its role in the development of human capital needs at the local and international levels. The challenges over the years have made us more resolute in our journey towards providing you with the best in higher education. The thirty years have also seen ourselves grew from just a college to a Tier 5 Excellence rated University. This rating accorded twice to MSU by the Ministry of Higher Education of Malaysia has helped propelled MSU to be one of Malaysia’s best. Our achievements are aligned to our objective of providing a quality driven education and learning experiences that will help shape your future. Read more
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