Marketing is a discipline which provides students with an opportunity to develop a holistic understanding of customers, products, services, organizations, competitors as well as communication. It helps students appreciate the need to integrate all marketing components to establish an effective strategy in order to achieve organizational objectives. Marketing offers work in diverse field either more interactive and face to face job with people (e.g. customer relationship manager, chief marketing officer) or a more behind the scene job ( e.g. marketing analyst, consumer behaviour analyst). Marketing will always be in demand as long as the economy and organization exists. Thus a marketing degree is an indispensable degree to have in this global digital world.

Overview:

The Master of Science is a graduate program by research which is well recognized at both national and international levels. There are eleven (11) fields offered in the Master of Science (MSc) program which are

1. Economics
2. Business Economics
3. Tourism
4. Hospitality
5. Management
6. Marketing
7. Human Resource Management
8. Corporate Leadership
9. Business Law
10. Corporate Leadership
11. Finance 
12. Accounting

Candidates are required to register for several courses and conduct an independent research. A student pursuing a MSc may complete the program between a minimum period of one year and a maximum period of three years.

Applicant are required to provide a brief outline of their proposed research to ensure that their research interests match the expertise of faculty members. Upon enrolment, each student will be assigned with an academic advisor, who will guide them in organizing their studies.

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• Doctor of Philosophy of Marketing Management
• Doctor of Philosophy
• Marketing Management