COURSE OVERVIEW
Master of Business Administration(Marketing)
This program focuses on teaching students about business and organization with the specific context of marketing. It involves a basic understanding of how marketing can help develop a competitive edge for a company in today’s challenging environment. During the course, students are exposed to various aspects of marketing including trends and modern practices that affect the relevance of an organization with respect to competition. Through this program, students gain an in-depth understanding of marketing tools and techniques. During the tenure of the program, students will also be able to develop associated skills such as problem-solving capabilities, team working abilities and communication.
Year 1
- Marketing Management
- Accounting and Finance for Managers
- Human Resource Management
- Economics for Managers
- Management Information System
Year 2
- Organisational Behaviour
- Operations & Quality Management
- Strategic Management
- Research Methodology
- Master’s Project
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THIS COURSE IS OFFER BY
University Details:
Segi University
SEGi University and Colleges first opened its doors as Systematic College in 1977 in the heart of Kuala Lumpur’s commercial district; offering globally recognised professional qualifications. Since then, SEGi has experienced significant growth by adapting and catering to an increasing demand for tertiary education and professional qualifications in Malaysia. Known as one of the largest private higher education providers in Malaysia, SEGi now serves 16,000 students in five major campuses located in Kota Damansara, Kuala Lumpur, Subang Jaya, Penang, and Sarawak. Acknowledging the highly competitive job market when climbing the career ladder, SEGi now offers a new breakthrough platform known as SEGiUniDigital. SEGiUniDigital enables working adults to upgrade their qualifications whilst accommodating their work schedule; hence fulfilling work-life balance. Read more
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