COURSE OVERVIEW

Master of Marketing

Offered By: University Malaya

Course Fields: Business, Management and Marketing

Course Level: Master's Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 2 years

Course Intake: February , October

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Total Cost: RM 44,100.00

Fees Title Fees Amount
1st year MYR 22,050.00
2nd year MYR 22,050.00
total MYR 44,100.00

University Fee:

Fees Title Fees Amount
total MYR 0.00

Entry Requirement:

  • Minimum Requirements A Bachelor’s Degree (Hons.) or its equivalent in the related field* *Note Preference will be given to applicants having a Bachelor’s Degree with CGPA 3.0 and above or its equivalent. Applicants having a Bachelor’s Degree with CGPA of 3.7 and above can apply directly for the Doctoral of Philosophy (PhD).

Master of Marketing (MMKT)  is a fast-track and hands-on master’s degree programme that specialises on building career in marketing and branding. By spending a minimum of 2 normal semesters and 1 special semester in a duration of 1 year, students will gain both academic and real-world experience of current marketing theories, refine you marketing research skills, analyse marketing data using appropriate statistical tools, and create workable solutions to an ever-changing fast pace marketing issues. Students will be taught and supervised by experienced academics who are expert in their respective areas such as branding, marketing, consumer behaviours, integrated marketing communications, services, and retailing to name a few.  Intake is once a year in September, thus make sure you reserve you place today in the prestigious University Malaya Graduate School of Business.

Core Courses
  • Research Project
  • Marketing Research Methods
  • Strategic Marketing
  • Product Development & Innovation
  • Industry Engagement
  • Digital Media Marketing
  • Consumer Behaviour
  • Global Branding
  • Integrated Marketing Communications
Elective Courses (choose two (2) courses)
  • Tourism & Hospitality Marketing
  • Marketing Data Analysis
  • Contemporary Themes in Marketing
  • Services Marketing
  • Trade Marketing
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University Details:

University Malaya

Over three exciting decades have gone by and Management & Science University – MSU is privileged to play its role in the development of human capital needs at the local and international levels. The challenges over the years have made us more resolute in our journey towards providing you with the best in higher education. The thirty years have also seen ourselves grew from just a college to a Tier 5 Excellence rated University. This rating accorded twice to MSU by the Ministry of Higher Education of Malaysia has helped propelled MSU to be one of Malaysia’s best. Our achievements are aligned to our objective of providing a quality driven education and learning experiences that will help shape your future. Read more

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