COURSE OVERVIEW

M.Sc. in Global Marketing Management

Offered By: Asia Pacific University

Course Fields: Business, Management and Marketing

Course Level: Master's Degree

Course Modes: Full Time

English Proficiency: IELTS

Course Duration: 1 year

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Total Cost: RM 0.00

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Modules
  • Statistics and Decision Making
  • Strategic Marketing Management
  • Euro Asia Global Business and Trends
  • Global Marketing Management
  • Integrated Marketing Communications
  • Managing Creativity and Innovation
  • Marketing and Sustainability in the Age of Globalisation
  • New Product Development and Innovation
  • Research Methodology
  • Services Marketing
  • Dissertation
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University Details:

Asia Pacific University

APU was announced as among the Highest Rated Emerging Universities in Malaysia, being rated 5-STAR (EXCELLENT Rating) under the latest SETARA Ratings by the Ministry of Higher Education (MOHE). APU has maintained this Excellent Rating consecutively in the SETARA 2011, 2013, 2017 as well as in the latest ratings announced on 18th Dec 2020. The SETARA ratings system measures the performance of teaching and learning in universities in Malaysia. Read more

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