COURSE OVERVIEW
M.Sc. In International Business Communications
Core Modules
- Communication Theory and Practice
- Business Communication Research and Audit
- Intercultural Communication in Business
- Integrated Marketing Communications
- Planning Business Communications Campaigns
- Marketing and Sustainability in the Age of Globalisation
- New Media Industries and Technologies
- International Business Communications and Competencies
- Research Methodology
- Technology, Culture and People: A Global Perspective
Optional Modules*
- Dissertation
OR
- Business Ethics & Corporate Responsibility
- Foreign Language
- Strategies in Emerging Markets
- Project Paper/Case Study
Dissertation
Training in research methods, through the Research Methods & Literature Review Module, in addition to close supervision, will encourage you to develop your research skills so that you can complete your dissertation or project paper efficiently. You will be expected to conduct effective research in relation to international business communications for both academic and industry purposes. Either route will require you to plan and conduct effective academic research in relation to the conduct of substantial and substantive individual research and analysis in relation to an aspect of International Business leading to a significant dissertation or the conduct of appropriate research and analysis leading to one of an academic paper, consultancy report or case history in relation to an aspect of International Business Communications.
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THIS COURSE IS OFFER BY
University Details:
Asia Pacific University
APU was announced as among the Highest Rated Emerging Universities in Malaysia, being rated 5-STAR (EXCELLENT Rating) under the latest SETARA Ratings by the Ministry of Higher Education (MOHE). APU has maintained this Excellent Rating consecutively in the SETARA 2011, 2013, 2017 as well as in the latest ratings announced on 18th Dec 2020. The SETARA ratings system measures the performance of teaching and learning in universities in Malaysia. Read more
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