Our BA (Hons) Advertising and Digital Marketing Communications (3+0) is awarded and developed by our partner university – University of Greenwich. This degree helps to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns that will give you the edge in your future career.

Some of the modules include customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. This degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM). It also offers exemptions from CIM and IDM examinations.

The Advertising and Digital Marketing Communications degree programme is ranked 2nd in London for graduate prospects by The Complete University Guide League Tables 2023 and its modules in Marketing are ranked 2nd in London by The Complete University Guide League Tables 2023.

Most of the recent graduates had landed a job in corporate companies, advertising companies, public relation agencies and various marketing companies, worldwide.

Year 1

• Principles and Practice of Marketing (Part 1)
• Introduction to Advertising
• Introduction to Digital Marketing
• Personal Professional Development 1
• Principles and Practice of Marketing (Part 2)
• Financial Aspects of Marketing / Public Relations
• Creative Content Marketing
• Brand Management
• Bahasa Melayu Komunikasi 2 (International students)
• Tamadun Islam & Tamadun Asia (Local students)
• Malaysian Studies 3 (International students)
• Hubungan Etnik (Local students)
• Design Thinking / Bahasa Kebangsaan A*

Year 2

• Customer Insight & Research (Part 1)
• Personal & Professional Development 2
• Media Planning and Buying
• Global Marketing Management
• Customer Insight & Research (Part 2)
• Research Methods
• Advertising Campaign Management
• Integrated Marketing Communication Management
• Statistics for Managers
• Malaysia Society 5.0
• Community Engagement

Year 3

• Direct, Interactive and Digital Marketing (Part 1)
• Dissertation (Part 1)Internet Marketing
• Contemporary Issues in Marketing
• Direct, Interactive and Digital Marketing (Part 2)
• Dissertation (Part 2)
• Social Media and Analytics
• Strategic Communications
• Business Placement (Internship)

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• BA (Hons) Advertising and Digital Marketing Communications (3+0)
• Advertising and Digital Marketing Communications
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